While working at Good Clean Love, I took over posting and engagement on our social media for six months as an informal interim position. This entailed:
- Auditing our previous posts to see what type of content performed well and what did not perform well, as well as studying our analytics to see if I could notice any other performance trends
- Making graphic designs to post on our Instagram stories that aligned with the brand identity
- Used a content scheduling platform, Dash Hudson, to schedule out posts on Facebook and Instagram (approximately two posts per week)
- Reposted any tagged content to our stories, as well as other relevant content that aligned with our brand’s messaging
- Engaged with and followed other accounts that aligned with our brand to build an online community and reach new audiences
- Posted during any relevant holidays and during any company promotions or events
Examples
1) Below: Instagram Story for Good Clean Love. This is an example of the types of graphic design I would produce to be posted on GCL’s Instagram stories. This story got 163 likes, and saw an increase of 34% engagement for stories.
2) Below: Instagram Post for Good Clean Love. This post was filmed by our in-house photographer, and we collaborated on the video idea together. The purpose was to showcase that our new product had launched in Target, and we wanted to show our audience where to find it in stores. I also created the graphic design for the cover of the video you see once it stops playing to appear more aesthetically pleasing on the screen. This reel was our most-liked post of the year.
Maya Harney 