While working at Good Clean Love, I assisted our in-house photographer with many product and lifestyle photoshoots to be featured on multiple different content channels including assets for:
- SMS (short message service)
- Email newsletters
- Website homepage banners
- Website PDPs (product detail pages)
- Social media posts
Since we only had one photographer at the company responsible for producing all these photos herself, I was tasked with assisting her, specifically to help creative direct, arrange any props or products, hand model, and assist coming up with shoot ideas for various holidays and promotions.
Above: These are some examples of product photoshoots I assisted with for GCL. All hands pictured are my hands; I hand modeled quite a bit for all the product photoshoots.
Carefully placing the products and props together in a way that would bring it to life was challenging at times, but I really loved taking on that challenge to make simple product tubes look visually appealing from a consumer perspective through each respective content channel. Whether the photo would be used for an Instagram post or the homepage on our website, it was always important to keep in mind what the purpose was for the photo in order to really hone in on the storytelling aspect of the shoot and make sure I set up all the props in a way that made sense for its purpose. I loved every part of the production and creative directing these shoots, and I hope I get to work on more shoots in the future.
Maya Harney 